Apple's iTunes App Store Gets Its Own Facebook Page

In a move we should've seen coming from a mile away, the iTunes App Store now has its very own Facebook page. Everybody is on Facebook these days, so it only makes sense that Apple would join the fray. According to Mashable, the page, which was developed and powered by the social-branding service Vitrue, gives users all the standard options offered by iTunes or the store's iPhone application. You can browse the Top Charts (paid and free) to see what apps are hot, or search for an app by name, keyword or category. When you come across an app you like, simply click the 'Get App' button. Then, iTunes will open and download the app.

It sounds boring, right? But since the App Store is integrated with Facebook, users can share apps with friends and discover new apps. After all, social networking, like grade school, is all about sharing. Using the 'Search & Share' tab, you can type in a keyword and instantly get thousands of results, any of which can be posted to friends' Walls or sent in a message.

Sure, it might not seem like a groundbreaking development for consumers; we'll probably just stick to using our iPhone app or even iTunes. However, for developers, this could mean the difference between an app's popularity sinking or soaring. It doesn't take a genius to realize how fast news and gossip travels on Facebook, and the same certainly holds true for the latest apps. [From: Mashable]