HTC has come of age. The Taiwanese mobile phone manufacturer, once known only as the maker of Windows phones under the SPV brand, today unveiled a new phone sporting Google's Android software which analysts are predicting could steal a march on Apple in the smartphone design wars.
The HTC Legend, which runs the latest Android software called Eclair, is made from a single block of aluminium and has a very bright and clear 3.2 inch AMOLED (ultra-bright LED) display. Vodafone has grabbed the handset in Europe, wary of losing out after missing the iPhone in some of the company's key European markets.
The Legend will come to the UK in April and already analysts are predicting that it will be a design classic following its launch at Mobile World Congress in Barcelona.
"Legend's clever use of milled aluminium casing could scoop Apple's direction for the next iPhone design," said CCS Insight.
Despite its body being engineered from a single piece of aluminium, the HTC Legend has a removable battery – something which the iPhone conspicuously lacks – which slides out from a compartment at the bottom of the phone. The back of the battery casing also contains the phone's antenna so that its metal body does not hinder signal strength.
HTC has updated the user face – called HTC Sense – that sits atop Android on the device. Alongside refinements to the phone's address book, so that contacts can be organised into groups such as business contacts and friends, it pulls information from social networking sites such as Facebook and Twitter into a single Friend Stream of updates.
The Android platform has been the making of HTC. It created the first phone, the G1, using the software, while the Legend is the new version of another successful Android phone, the Hero. The Legend, however, has a rather less intrusive "chin" at the bottom of the device than the Hero.
Alongside it, HTC also unveiled the HTC Desire, which also uses HTC Sense. It had previously been codenamed the HTC Bravo and several UK operators have been vying to get hold of it as it is essentially the same as Google's own Nexus One device, which HTC also produced. However, it has an optical trackpad rather than a roller ball, and is understood to be cheaper than the Google device.
Orange said it will be stocking the HTC Desire from April and it will be free on selected monthly tariffs. It is likely to be priced the same as the iPhone, a policy Vodafone is expected to follow with the Nexus One in the UK when it launches next month.
The HTC Desire will also be available in the UK on T-Mobile from 26 March.
The Desire has a large 3.7 inch AMOLED screen, like the Nexus One, and contains the 1GHz Snapdragon processor which is also found on the Nexus One. It includes such iPhone staples as pinching to zoom on web pages while it also automatically recalibrates text so that when you zoom into a page, you do not have to scroll left and right to get to the end of a line.
Crucially, it also supports Flash, which Apple still resolutely refuses to back.
HTC also announced the HTC HD mini, which uses the 6.5 version of Windows Phone rather than the series 7 platform launched by Steve Ballmer yesterday.
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