Blippy calls itself "a fun and easy way to see and discuss what everyone is buying." Call me crazy, but I've never thought the service was a great idea. I mean...if I really want to tell people what I was spending money on, I could just tweet about it or post it on my Facebook wall.
...And at least I wouldn't be giving my credit card number out. And since I wouldn't be giving out my number, it would never have appeared in Google search results accidentally.
No, I don't think there's a big number of people who would be performing the query "site:blippy.com +"from card", but that's hardly the point. Someone figured out that it worked, and someone saw a whole lotta numbers they shouldn't have seen. If you ask me, this is a punji stick their users were waiting to step on.
I guess maybe I'm a little closed-minded about this, but I can't think of any reason why anyone would want to enable this kind of access to their credit card data. Would I ever sign up after this? Hell no, but you couldn't have convinced me to sign up for a Blippy account before this screw-up happened.
Boy, they sure are lucky they announced their big $11+ million funding win just before this news came out...
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